Building trust with clients is important for any business, but especially for senior care. Senior care franchise owners who are affiliated with a widely known and respected brand already have an advantage in this area. However, it falls to every franchise owner to build on and maintain that initial confidence.

In this blog post, we’ll cover a few strategies to help senior care franchise owners establish trust and maintain positive relationships with clients and their families.

Trust-building Tips for Senior Care Franchise Owners

As a senior care franchise owner, you’ll encounter clients and their families at at a very delicate time in their lives. They’re turning to you because they’re in a vulnerable position and can no longer cope on their own at home. Consider this mindset as you seek to attract and establish trust with your clients.

Building trust begins with your very first meeting. When searching for a care provider, seniors and their families will want to be assured of the following:

You view each client as an individual and are fully committed to their comfort and well-being.
Your caregivers will be able to meet all of their senior care needs while helping them feel at ease.
You will maintain a clear line of communication with involved family members so they can raise concerns and get updates on their loved one’s care.
You can adapt to your client’s changing needs and have processes in place for emergencies.

From the beginning, demonstrate that you understand what an important decision this is for families. Emphasize your passion for improving the lives of your clients and their families. Show interest in who they are as people. Make it easy for them to find out more about your business by providing references or directing them to reviews.

In many cases, the family will already be providing some form of care. Listen closely to any concerns or requests from your client or their family members as you create a clear care plan. Make sure they can see that you’ve heard them and taken their input into account. Above all, be transparent about your process and what you can and can’t do.

In the early stages and throughout the care process, clients and their families should know exactly how they can get in touch to ask questions or make requests about their care. You should also set clear expectations for how and when you’ll contact them.

Once you begin providing care, be as open as possible. Invite feedback and resist the urge to get defensive. Check in with your clients and their loved ones regularly to identify ways you can improve their care. As you do so, try to reference milestones they’ve mentioned or other personal details to show that you’re invested in them as people.

Remember, your clients are inviting you into their homes and into their lives. Never miss an opportunity to show how much their trust means to you.

Why Choose Visiting Angels for Your Senior Care Franchise

Visiting Angels^® is a nationally recognized senior care provider with hundreds of locations across the country. Clients count on us for the highest quality care, so we empower our senior care franchise owners to do just that.

We play an active role in supporting our franchise owners, from generating leads to providing one-on-one support. Through national conferences, local meetings, and other means, we’ve also established a collaborative community among our franchisees.

To find out more about being a senior care franchise owner with Visiting Angels, you can request additional details online or call 800-365-4189.