Fundamentals of Visiting Angels Franchise Opportunities

The term “franchise opportunities” is a common one, but every franchise operates differently. 

In legal terms, a franchise is a “type of license that a party (franchisee) acquires to allow them to have access to a business's (franchisor) proprietary knowledge, processes, and trademarks in order to allow the party to sell a product or provide a service under the business's name. In exchange for gaining the franchise, the franchisee usually pays the franchisor an initial start-up and annual licensing fees.” 

Offering a turnkey solution to business ownership, franchisors offer vetted procedures to guide a franchisee in everything from marketing to invoicing clients. Understanding what each franchisor offers is essential as you evaluate various franchise opportunities. 

At Visiting Angels^®, we go above and beyond the norm offering our franchisees a full suite of support options. Let’s take a look at some of the fundamentals of our franchise opportunities.

Robust Marketing Options

Marketing a non-franchised business is often one of the most expensive line items in the budget. A new business owner must make a significant investment in establishing name recognition and a reputation within their industry and the community. 

With Visiting Angels, our national name recognition offers you a leg up when opening a new location. People won’t have to wonder what your business does because families across the US have been relying on Visiting Angels for quality in-home care services since 1998. 

Our marketing programs include:

• Extensive national advertising, in print and broadcast media, for brand recognition and lead generation

• Comprehensive digital marketing programs to achieve maximum visibility on the major search engines

• Efforts to ensure online local directory listings are accurate to boost search engine rankings and visibility

• Access to premier marketing agencies to assist in local digital marketing and reputation management

Additionally, the Visiting Angels 24/7 National Call Center is on the front line giving an excellent first impression potential clients expect. Our call center fields the leads generated by our national advertising campaigns. Those leads are then distributed by our Corporate Lead Distribution System and forwarded to franchisees for follow-up. 

Accessible Leadership

Besides robust marketing campaigns, successful franchisees need a strong leadership team. Ours is of the highest caliber. 

Our team of accomplished and experienced professionals shares impressive backgrounds in the private duty home care industry and related fields. Our Operations Field Support Team travels throughout the country to conduct everything from individual to regional level consultations. These meetings offer the support new and existing franchisees need to grow their businesses, as well as assistance in dealing with any challenges that may arise.

Each year, we also host an annual franchisee conference offering the opportunity to meet with our leadership team, directors, and other franchise owners. Our annual conference offers the opportunity for learning and growth as we cover major developments in the industry and share learnings from across our network. Franchisees are also able to meet with approved vendors to learn about new ways to market, manage, and grow their locations. 

Protected Territories 

At Visiting Angels, we offer a protected territory system because we have a vested interest in you and your success. 

Over our 20-year history, we now boast well over 600 franchises across the country. With this extraordinary expansion, there may be limited new territories available where you live, but there are excellent franchise opportunities in the resale market. Resale opportunities enable new franchisees to purchase already established territories from owners who are retiring or moving on to new opportunities. 

What to Expect from Our Franchise Opportunities

At Visiting Angels, our offering includes:

• Affordable startup costs

• Minimum royalty fees

• Experienced and supportive home office

• Protected territories

• Comprehensive start-up training

• Ongoing training

• Proven marketing strategies and collateral

Download a no-obligation Franchise Information Report which will answer the most fundamental questions including costs and expected revenues.